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Browser Usage

Description

Google Analytics (GA) has developed an extremely sophisticated methodology for tracking site visits, user activity, and paid search. Since GA is largely free, it has a commanding share of the market, estimated at over 80% of sites using traffic analysis and over 50% of all sites.
- __utma – Unique visitors
  - Domain Hash
  - Visitor ID
  - Cookie Creation Time
  - Time of 2nd most recent visit
  - Time of most recent visit
  - Number of visits
- __utmb – Session tracking
  - Domain hash
  - Page views in current session
  - Outbound link clicks
  - Time current session started
- __utmz – Traffic sources
  - Domain Hash
  - Last Update time
  - Number of visits
  - Number of different types of visits
  - Source used to access site
  - Google Adwords campaign name
  - Access Method (organic, referral, cpc, email, direct)
  - Keyword used to find site (non-SSL only)
Location
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Look at Cookies entry
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Interpretation